Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. At its core, marketing seeks to take a product or service, identify its ideal ...

For more information, visit the Zhang Career Center. Student groups and supporting events at WMU Haworth Advertising and promotion student groups include Ad Club and American Marketing Association.

Shondaland has promoted executives Alyssa Schimel, Catherine Yan Lustro and Seth Plattner in the areas of ...

Artificial intelligence (AI) and machine learning (ML) offer companies tremendous potential to improve profitability by ...

Travel companies and industry associations are urging the Indian government to increase overseas promotions to counter ...