If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be ...

The BuzzCity campaign planner helps mobile media planners, researchers and strategists to overcome the challenges they face when planning the strategy and tactics behind successful mobile advertising ...

All this to say, when launching marketing campaigns, it’s important to ask ... risk or scenario planning. Demonstrating interconnectedness and accountability helps reaffirm that initial value ...

So, instead of wasting time dwelling on a failed marketing campaign, plan the next one with minimizing opportunity costs in mind. When you're stuck in a campaign that isn't working, you won't be able ...

When Candice Smith started experimenting with ChatGPT for marketing ... a launch plan she could follow, including creating a prelaunch landing page and developing a drip email campaign.