Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Sales and pricing systems in radio have evolved far beyond the early days of manager guesstimates and detailed spreadsheets. Today it’s common in large markets or major radio companies for internal ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

It’s frustrating to leave a conversation feeling completely misunderstood. You might have even thought you were crystal clear, yet the message didn’t land the way you expected. This happens all the ...

Google the phrase ‘female leadership books’ and you’ll find advice dripping in emotional labor: how to lead with empathy, how to give feedback without offense, how to balance being nice and being ...

The new breakthrough in what appears to be the totally untrustworthy science of neuroscience is interesting, mainly, and to some extent unfairly in this case, for all the wrong reasons. Coming as it ...

Leadership books marketed to women overwhelmingly focus on managing perception and emotional tone, while books for men emphasize performance and results Google the phrase ‘female leadership books’ and ...