YouCam Makeup launches a Halloween Costume Contest inviting makeup artists to enter their best costume beauty looks for a chance to have their own AR virtual beauty style featured in app. NEW ...

Augmented Reality, or AR, is a tech that overlays digital information onto the real world, and has begun shaping the beauty industry in a big way. The new tech trend enables virtual make-up try-ons, ...

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Perfect Corp. (NYSE: PERF), a leader in beauty technology powered by artificial intelligence (AI) and augmented reality (AR), is taking significant steps toward a broader future. The company has built ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...