When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

When a brand offers a unique experience with little-to-no viable competition, marketers can more easily position the product or service as something better, new, disruptive or otherwise different from ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

Amid privacy data concerns and economic pressures for consumers and businesses alike, more brands are turning to rewards programs and loyalty apps to attract new customers and encourage repeat ...

TROY, Mich.--(BUSINESS WIRE)--Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...

A common example that comes to mind is that of a SaaS founder personally writing an apology to customers when something goes wrong–for example, a product bug. An apology, though well-intentioned, and ...

There are many reasons consumers give their loyalty to certain restaurant brands, from service and value to quality and cleanliness, and now including delivery and takeout ability. True loyalty, ...

Discover how T-Mobile transforms Tuesdays into a day of savings with exclusive offers and rewards. From discounted movie tickets to fuel savings, T-Mobile Tuesdays provide a unique way for customers ...

Choosing your next car is a big decision, but for many motorists they already have a good idea of the model they want next. That's because three in five drivers in Britain stick with their existing ...