Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

WHITE SULPHUR SPRINGS, W.Va. — Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic ...

Shopping centers often promote their retailers’ marketing campaigns via various digital and physical channels to drive traffic and sales. While retailers generally… Looking to capitalize on localized ...

Trust is the foundation of every thriving franchise network. Franchisees crave autonomy, but without the right tools, brand alignment and marketing adoption suffer. This playbook reveals how localized ...

With 30 years of experience, Lincoln Jacobe, CEO of 6 Pillars Marketing, has delivered outstanding outcomes for a wide range of brands. As businesses of all sizes now have global marketing ...

In today's interconnected world, going global is increasingly key for growth. But those CMOs who simply translate their website or marketing materials aren’t doing enough to engage new, overseas ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

El Segundo, California– (Newsfile Corp. – January 10, 2026) – 360 Solutions today announced the publication of The Artwork Localization Playbook, an operational brief analyzing how artwork ...

SAN DIEGO, June 23, 2022 /PRNewswire/ -- SOCi Inc. Ford Motor Company (F) (NYSE: F) and their joint venture partner, FordDirect, announced today that they have appointed SOCi as its platform of record ...