Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the company is taking swift action to cull intermediaries. In ...

The video aspect of Facebook's online and mobile ad schemes looks poised for a boost with the acquisition of LiveRail, a monetization platform for online video. LiveRail offers services aimed toward ...

As a result of Facebook’s dismantling of LiveRail, those customers are being pushed into using Facebook’s advertising network. "Over the past few months, we have communicated our desire to build ...

LiveRail, once a dominant video supply side platform and ad server focused solely on publishers, is now a shell of its former self. It’s been nearly two years since Facebook bought the company for ...

At yesterday’s Facebook F8 Developer Conference, the social network made several announcements regarding LiveRail, the video supply-side platform (SSP) it acquired last summer. Post-acquisition, ...

Facebook has announced that it has acquired San Francisco, California-based online video advertising company LiveRail. LiveRail offers premium publishers with technology to sell video inventory across ...

New case study examines how LiveRail’s real-time video advertising platform optimizes over 3 billion impressions and 25% of all video ads each month MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Offering ...

Ever since Facebook snapped up LiveRail, a publisher monetization platform, the online video ad industry has seen a major shift in how video ad impressions are being bought and sold. A large number of ...

Facebook is diving deeper into the Web video advertising business. The company announced on Wednesday that it had reached an agreement to acquire the ad technology firm LiveRail.