Cute and very detailed dolls from Hello Kitty and Friends x LOL Surprise. Perfect for 90s kids and collectors.

LOL Surprise dolls have become the hottest toy this holiday season, earning a spot on multiple best-seller lists. "LOL is the biggest thing that we have ever done," says Isaac Larian, CEO of MGA ...

The original LOL Surprise — a $9.99 doll encased in seven layers of wrapping paper — quietly arrived in Target stores last year, just a couple weeks before Christmas.

Dolls so popular? Beyond the quirky and cute style of each doll, users are also treated to an 'influencer-like' unboxing experience that features additional surprises outside of their new fashion ...

L.O.L dolls, updated Hatchimals, Ryan's World Super Surprise Safe and more YouTube star toys are among 2019's top toy trends this year.

The newest series of LOL Surprise dolls is up for order now, as the J.K. series features four new variations on fan-favorites.

L.O.L. Surprise! dolls are a fusion of toy trends that have dominated the decade. Specifically, they’ve risen to fame because of the toy’s remarkable ability to mimic a YouTube unboxing video IRL.

How YouTube is changing toys Kids are obsessed with YouTube unboxing videos. The toy industry is taking notice.

Why I went to see a nine-year-old unboxing herself in a shopping centre "Unboxers" - YouTubers who open product packaging - can make millions. What's the attraction?

Created by the L.A.-based Larian family, the unboxing-themed dolls are manufactured exclusively by the Larians’ firm MGA Entertainment, the world’s largest privately-owned toy company (the ...

Barbie and LOL dolls are set to be favourites under the tree once again this Christmas – while “kidults” are also expected to drive toy sales, according to predictions by toy store Hamleys.