The brick maker launched 314 new sets during the first six months of the year, another record high. Lego has steadily added new product to its portfolio, branching out into home decor with wall art sets. It has also added new license partners and released sets tied to animated children’s program “Bluey” and fan-favorite anime “One Piece.”

A growing portfolio of Lego brick sets, led by the Lego Botanicals collection, fueled record profits for the toy company so far in 2025.