The degree to which consumers perceive themselves to be knowledgeable about a product influences the likelihood that they will buy a particular product, researchers find in a series of studies ...
Store associates play a starring role in the brick-and-mortar experience. By offering customers product recommendations and guiding them throughout the browsing and buying journey, associates can ...
About 83% of shoppers believe they’re more knowledgeable than retail store associates, though 79% say being able to engage with knowledgeable store associates is “important” or “very important,” ...
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