Marketing communication is a critical component of any marketing activities. Effective marketing communication will ensure that the right messages are conveyed to the right audiences through the right ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

The 5Ps of Marketing are a foundational concept that helps businesses develop effective marketing strategies. This marketing mix helps brands and marketers in curating the right marketing strategies ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

There is more than one way to do something, and the same can be said for creating a marketing plan for entrepreneurs. What’s important is understanding the foundational marketing concepts in order to ...

This course is designed for an entrepreneur or an intrapreneur that focuses on key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and new ...