Japanese Pop Group CHAI is redifining beauty standards through their fashion and music. From left to right: Yuuki (bassist and lyricist), Yuna (drums), Mana (lead vocals and keys) and Kana (guitar).

At a Golden State Warriors game in January, an unexpected guest hit the court at the Chase Center in San Francisco dressed in ...

Kawaii Kon, Hawaii’s premier Anime Convention, is back this year to celebrate all things anime, manga, and Japanese culture from March 29th to 31st. Offering a plethora of activities and events, ...

Did you know that unko, or poop, is a symbol in Japan’s kawaii culture? In Japan, poop isn’t always seen as something gross — it’s often portrayed as cute and funny, especially in manga and pop ...

Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power. Dressed in a kimono, Hello Kitty performs a classical ...

Tokyo’s Harajuku district is getting a major injection of chaos and colour. Kawaii Monster Land, a new underground amusement park inspired by Japan’s cult kawaii culture, is set to open beneath ...

When customers walk into Kawaii Konbini, a Japanese convenience store in Longmont, they aren’t greeted with a typical “hello.” Instead, the owners welcome them with a friendly “irasshai!” That’s how ...

A new exhibition at London’s Somerset House attempts an answer by unpacking the rise and stay of cuteness in contemporary culture. Simply titled, Cute, the exhibition showcases hundreds of plushies, ...