The 75-year-old fast-food giant is reintroducing itself, doubling down on the recipe that made the brand iconic and adding ...

KFC president details comeback strategy, new promos to win over customers. Plus, how chef Matty Matheson got involved for the new promo. By Kelly McCarthy. July 14, 2025, 10:24 AM. 4:02.

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

Fried pickles have entered the chat. KFC has launched a “comeback era” campaign featuring a three-part strategy to regain ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by bringing ...

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move to win ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning ...

The restaurant said its plan "Kentucky Fried Comeback" will put KFC "back on top" as America’s No. 1 chicken chain.

KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken and makes some menu additions. The fried chicken chain on Monday unveiled a limited-time offer of a ...