Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. A company anniversary isn't just about celebrating a milestone—it's an ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Opinions expressed by Entrepreneur contributors are their own. It is no secret that consumers today don't just buy products and services, but focus on the value they can derive from their purchases.

Today in this competitive world with numerous marketing & promotion avenues, and impeccable marketing campaigns, businesses look for a coherent, consistent and continually engaging form of marketing ...

Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and distinguish you from competitors.

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...