Ikea is looking to redefine the customer experience to bring foot traffic to its stores — and it starts with raves. A few weeks ago, Ikea held a party at its Assembling the Future Together exhibition ...

Ikea is piloting a virtual reality application that enables consumers equipped with HTC Vive headsets to explore virtual kitchen environments. The Ikea VR Experience app, developed in collaboration ...

Swedish furniture retailer IKEA is piloting a new mobile shopping application in several countries, including Canada, as a way to enhance the customer experience by enabling users to check stock ...

IKEA is so much more than a store for home goods — it's an experience. But, for many people in the U.S. wanting to shop at IKEA, it means an all-day drive or even an overnight stay in the city where ...

IKEA is the latest retailer to fall under virtual reality's pull, as evidenced by a new mobile experience that enables users to explore various kitchen interior settings and alter them with color ...

The stench of meatballs assaults your nostrils. You've been searching for a coffee table for a full hour now and your enthusiasm has waned, giving way to bleak despair. You're going to die here. Or ...

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