Among bartenders and the cocktail-savvy, Fernet Branca is a bitter amaro with a reputation as a welcome shot, referred to affectionately as a “bartender’s handshake.” Fernet Branca didn’t coin that ...

Add Yahoo as a preferred source to see more of our stories on Google. These are a small handful of the countless less-than-glowing things said of Fernet-Branca, invented in 1845 by self-taught ...

There’s a lot to like about Edoardo Branca. For one, he’s an Italian count. Two, despite being an Italian count, he likes Batman and cheeseburgers, but not hangovers, just like the rest of us. Three, ...

This herbal, bittersweet amaro is beloved by bartenders around the world. Tyler Zielinski is one of the industry's leading drinks writers, using his professional bartending and cocktail development ...

How a bitter Italian liqueur sparked a global bartender ritual. Among bartenders and the cocktail-savvy, Fernet Branca is a bitter amaro with a reputation as a welcome shot, referred to affectionately ...

This article is a part of "A Fresh Look," a series exploring the evolution of beloved alcohol brands throughout history. Whether it be a centuries-old amaro or a hotshot tequila brand with a chip on ...