Having an Elf on the Shelf in your home is a seemingly innocent tradition, but so is decorating cookies with your children and we all know how that turns out. (The sprinkles. Why do they treat ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

Santa’s sneaky elves donned in red suits with crisp white collars have been making chocolaty messes on kitchen counters and dangling dangerously from Christmas tree branches — all while unsuspecting ...

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

The hardest part about interviewing Christa Pitts, co-founder and co-CEO of Christmastime IP giant Lumistella — the brand behind Elf on the Shelf and its growing line of experiential products and ...

The USPS is once again offering its Operation Santa program, where kids can send letters to Santa and an army of volunteers helps grant their holiday wishes. Make sure you include your full name and ...

The best way to spread Christmas cheer is singing loud for all to hear — and watching “Elf,” of course. Ever since the film was released in 2003, it's become a holiday classic, and anyone who says ...