LOS ANGELES--(BUSINESS WIRE)--Guitar Center, the largest musical instrument retailer in the U.S., has launched Rig Advisor, becoming the first music retailer to introduce an AI-powered shopping ...

Guitar Center has ushered in a bold new era for its physical stores with a new innovation that leverages AI in a bid to blur the boundaries between online gear shopping and the physical store ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

Musical instrument retailer Guitar Center recently filed bankruptcy, but plans to continue operating its nearly 300 stores, including one in Lancaster Township’s Manor Shopping Center. The Nov. 21 ...

If it weren't for the Beatles, Guitar Center might still be the Organ Center. That was the name of the store Wayne Mitchell founded in 1959 in Hollywood, California. As the name suggested, it sold ...

Guitar Center has announced its latest store-exclusive electric guitar – an Epiphone Les Paul Custom Widow, which resurrects one of Gibson's most sought-after limited-edition designs in a more ...

Guitar Center on Tuesday announced three leadership changes, including naming Gabriel Dalporto CEO. Dalporto replaces Ron Japinga, who had held the position of president and CEO since 2016. No reason ...

“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...