Vidhya Srinivasan, Google VP/GM of ads & commerce, put search and agentic commerce at the top of the company's list in 2026 ...

The European Commission suspects the Alphabet unit is "artificially increasing the clearing price" of ad auctions "to the ...

Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing the clearing price.” ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...

By Foo Yun Chee BRUSSELS, Feb 12 (Reuters) - Alphabet unit Google risks another EU antitrust headache as regulators said they are concerned that the U.S. tech giant may be unfairly driving online ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...