Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

For some, Diet Coke isn’t just a soda. It’s a personality trait. A way of life — one that even borders on a religious experience. While scrolling social media, you’ll inevitably discover that the ...

For a brand that is perhaps more synonymous with American culture than any other, Diet Coke is devoid of pretty much anything. With zero calories and 46 milligrams of caffeine, the soda is much as ...

In this op-ed, Ashliene McMenamy explores how the social media resurgence of Diet Coke is inherently tied to diet culture and "thinspiration." Diet Coke’s viral presence comes at the same time as the ...