It has no underwire, cup size or straps - but with over a million sold, the Genie Bra is taking America by storm By TAMARA ABRAHAM FOR MAILONLINE Updated: 10:56 EDT, 13 October 2011 ...

With HerRoom's Universal Cup Sizing system, bras size D and larger are designated by D1, D2, D3 and up. A woman who wears a 36G in a specific brand enters the size and brand into a drop-down menu ...

The bra, available in UK dress sizes 8-22, has been designed to move with the figure, moulding to the correct cup size.

The phrase one size fits all most certainly doesn’t apply to bras—not in the least. This undergarment is one of the trickiest purchases, requiring full knowledge of one’s chest area down to ...