Gen Z, who are currently struggling to save and hold on to a job, is reported to become the largest, richest generation in ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

People born between 1997 and 2012 will represent roughly 30% of the global population within the next 10 years, according to ...