Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Gen Z, who are currently struggling to save and hold on to a job, is reported to become the largest, richest generation in ...

Even small age differences meant a very different pandemic experience. It’s affecting how Zoomers see the world today.

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...