As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app ...

It’s been over a year since Trevor Lawrence became a Gatorade athlete, which is something most only can dream of. Now, a year later, the renowned sports drink company is allowing him and other ...

TEL AVIV, Israel--(BUSINESS WIRE)-- Today, impacX (TASE: IMPC.TA), the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG ...

Gatorade's Smart Gx water bottle reminds you to stay hydrated throughout the day while automatically syncing your intake numbers to the Gatorade GX app. With electronic hydration sensors located with ...

Gatorade has designed a smart water bottle to help you determine and maintain your baseline hydration level and monitor your post-workout recovery. A ring of LEDs that runs around the Smart Gx ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...