A new name, image and likeness initiative has officially launched, coined the Gator Guard, led up by one-time University of Florida student, turned successful businessman and current owner of Velocity ...

Florida has a new arm to its NIL machine, a group that will seek out high-wealth donors to secure large chunks of funding for name, image and likeness deals. GAINESVILLE, Fla. --Florida has forged ...

Swamp247 sat down for an exclusive interview with Gator Collective CEO Eddie Rojas, who shared another angle the organization is attacking in its quest to build an NIL war chest. GAINESVILLE, Fla.

Florida Gator guard Walter Clayton Jr. has announced a new partnership ahead of the NCAA National Championship game with Postgame Sports Marketing and Stanley. The NIL deal became official before ...

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GAINESVILLE, Fla.(AP) — Denzel Aberdeen helped Florida win a national championship last April. In his homecoming, he was dubbed a “Gator traitor.” The Kentucky guard was taunted endlessly in a 92-83 ...