How the heck do you pronounce this word? Be careful, you might get judged depending on which way you say it. The rest of the world, however, does not. The hard g GIF is just the most logical ...

It also asserts that the word should be pronounced with a hard “g,” not a soft one. However, Steve Wilhite, the creator of the gif, has said in the past that it should be pronounced with a ...

The debate has raged for years over the pronunciation of the acronym for Graphics Interchange Format file type. In one camp, there are those who pronounce GIF with a hard G, as in "good" and "girl ...

How to correctly pronounce the word “GIF” has been the subject of a fierce debate for years — and it’s only intensified as more and more GIFs are created.

Jif has released a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.

Jif debuted new jars of peanut butter to help customers sound out the proper pronunciation that's different from an animated image or a GIF.

Jif peanut butter wants you to know the right way to pronounce gif. Here's why it makes sense that the company is part of this.

The peanut butter brand Jif is wading into the long-running online controversy by releasing a jar with its name spelled with "G" instead of J.

Next time you're confused about how to pronounce that .gif file you just saw on the internet, just reach into the cupboard for you jar of "Gif" -brand peanut butter, spin it around, and check.

Jif is launching a limited-edition peanut butter label as part of a tongue-in-cheek campaign intended to settle the debate over the pronunciation of "GIF." The masses, including former President ...

Steve Wilhite - the inventor of the GIF file format - has confirmed that it should actually be pronounced 'Jif'. Wilhite was honoured with a lifetime achievement award at the annual Webby Awards ...

The label also comes with a pronunciation guide that will make some people angry. It reads: “Jif®, said with a “soft G,” is America’s number one peanut butter. GIFs, said with a “hard G ...