Why does everything new have to feel like an algorithmically optimized version of something that was cool decades ago?

The Luce might be Ferrari’s next step, but the company is keeping combustion engines and real driver involvement in the lineup.

Ferrari unveiled its first all-electric car yesterday, the Luce (pronounced Luche), but the aftermath says a lot about how the market absorbed the news. The Maranello-based brand lost over $4 billion in stock value overnight.

Ferrari may have stopped building manual-transmission cars more than a decade ago, but a newly discovered patent suggests Maranello is once again thinking about driver engagement. The difference this time is that the clutch pedal

The debate around the Ferrari Luce started before anyone saw the car in person. As Ferrari’s first fully electric model, it drew criticism just for existing. Now that it’s out, most of the attention has turned to its design.

Designed by Jony Ive and a host of ex-Cupertino colleagues, the Luce shows us what might have been had Apple made good on its $10 billion bet.