EXCLUSIVE: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand. The Fubu (For Us By Us) series will chronicle the ...

Before streetwear became a fashion force in and of itself, there was FUBU. Started by four friends, the brand (an acronym for “For Us, By Us”) was a $350 million operation with 200 freestanding stores ...

FUBU is back with a streetwear capsule available exclusively at Century 21. As the first product created under FUBU’s “Can’t Resist a Classic” campaign, the capsule references the brand’s ‘90s-era ...

There is a short list of fashion companies that have achieved 30 years in business, and an even shorter list that can chronicle the impact on culture they’ve had in that span of time quite like Fubu ...