Add Yahoo as a preferred source to see more of our stories on Google. In a return to its headwear roots, FUBU has signed Concept One to produce a range of accessories and distribute the products to ...

Add Yahoo as a preferred source to see more of our stories on Google. This week, Daymond John, Keith Perrin and Carlton Brown of FUBU sat down with N.O.R.E. and DJ EFN for a very special episode of ...

If you’re not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it’s a must-see and tourist attraction ...

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of the ...

EXCLUSIVE: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand. The Fubu (For Us By Us) series will chronicle the ...

The sportswear company, which was founded in 1993 by “Shark Tank” regular Daymond John as well as friends Keith Perrin, J. Alexander Martin and Carl Martin, just released its first new in-house ...

Before streetwear became a fashion force in and of itself, there was FUBU. Started by four friends, the brand (an acronym for “For Us, By Us”) was a $350 million operation with 200 freestanding stores ...

No big fashion designers were paying attention to the urban market when Daymond John began building his business in 1989. That changed with FUBU, or "For Us, By Us," the apparel line started by John ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Any streetwear fan born in the '80s or '90s has a special place in their heart for ...

This year marks the 25th anniversary of FUBU pioneering the integration of fashion with hip-hop culture, multimedia and entertainment. The urban apparel line founded by CEO Daymond John was synonymous ...

FUBU Network and Studios has a new competition reality series aimed at supporting entrepreneurs. There’s a new reality series aimed at providing entrepreneurs with coaching, resources, and ...

THE FOUR FOUNDERS of Fubu—childhood friends Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown—never imagined the fashion brand would make it this far. As Mr. Perrin recalls, when the ...