Ford Motor Co. is requiring its dealerships to complete training of shop technicians by April 1, including a newly required course on supplemental restraints that includes air bags, or risk not ...
Ford is launching a new training platform for its franchised dealers on Wednesday that uses artificial intelligence for employee coaching evaluations and emulates Netflix and YouTube interfaces. Ford ...
Ford is expanding its technician training initiatives to address a growing shortage of skilled automotive service professionals. Through structured programs like ASSET, FACT, and a new NADA-backed ...
New vehicles are increasingly complex, which means that preparing dealer employees to sell them is more difficult than ever. Ford is now turning to artificial intelligence to train salespeople around ...