Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the ...

USC star Kiki Iriafen has signed an endorsement deal with Skechers Basketball ahead of the 2025 WNBA draft.

Skechers has welcomed its first college athlete to its ambassador roster by signing a deal with USC women's basketball ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Adidas will be sponsoring the McDonald's All-American Game. Check our Sneakers news for more upcoming releases and breaking ...

The "minimalist" footwear brand, which specializes in lightweight running and training shoes, is launching its first basketball shoe, the X1, on March 26. Stewart, the Detroit Pistons' backup ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

Last month, Gilgeous-Alexander debuted his long-awaited and highly-anticipated first signature basketball shoe with Converse. The Converse SHAI 001 blends performance with style in a truly unique ...