In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Today’s marketers find themselves in an incredibly complex ...

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates. 1 – Use data to power marketing and create ...

Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...

That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...

The proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return ...

With the integration, Salesforce Marketing Cloud users can trigger automated mailings based on relevant customer data, including purchase history, engagement behavior, location, demographics, personal ...