Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...
Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...
A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...
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