On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers ...

With over 25 years of unmatched experience in entertainment marketing, Entertainment Marketing Group (EMG) has established itself as an industry leader known for its creative and comprehensive ...

Variety has added more participants to its Entertainment Marketing Summit, including Sue Kroll, head of global marketing at Amazon MGM Studios; Jana Arbanas, vice chair and U.S. telecom, media and ...

Today, Variety announced the initial programming slate for the 2025 Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The summit will identify the best opportunities ...

What do Michael Jackson, Frank Zappa, Whitney Houston and Tupac all have in common? We’ve been able to pay tribute to these iconic performers through a series of “holographic resurrections.” These ...

With brands from O2 to Balenciaga starting to lean into the metaverse and games companies from Roblox to Epic Games continuing to forge strategic deals with music labels, entertainment marketing may ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

Dolphin Entertainment, Inc. (NASDAQ: DLPN) has brought leading influencer marketing agency Socialyte into its family of best-in-class entertainment marketing agencies. New York-based Socialyte joins ...

Variety has added additional programming to its 2025 Entertainment Marketing Summit, Presented by Deloitte, on April 24 in Los Angeles. Jennifer Storms, Chief Marketing Officer, NBCUniversal ...

Top row, left to right: Jerry Brunskill, Eric Tuchman, Bryan Seabury Mid row, left to right: Denise DiNovi, Dr Phil McGraw, Nina Tassler Bottom row, left to right: John Montgomery, George Schweitzer, ...

Ricky Ray Butler is CEO of BEN, an entertainment AI company that places brands into influencer, streaming, TV, music and film content. Today’s brands can leverage influencer armies to activate ...