For many families, the tradition of 'Elf on the Shelf' adds to the magic. Social media is full of his shenanigans as the Elf ...

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck in New York City.