Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

The more the world of marketing has changed, the more certain fundamentals have stayed consistent. For every new strategy with SEO based on Google’s latest search algorithms, social media strategies, ...

IRVINE, Calif.--(BUSINESS WIRE)--Managed Direct Response, a leading provider of comprehensive marketing solutions, is thrilled to announce significant business growth driven by our satisfied clients' ...

Disney's introduction of its GatewayGo platform on Hulu follows hints since last year that it would create a transactional ad format to help marketers with direct response campaigns, as noted by ...

The No. 1 goal of the direct response copywriter is to write copy that converts. It's the copy that drives the reader to take action—entices them to take that next step—then (literally) it tells them ...

The more the world of marketing has changed, the more certain fundamentals have stayed consistent. For every new strategy with SEO based on Google’s latest search algorithms, social media strategies, ...