KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Identifying important KPIs should start with some level of measurement ... Jo Bell is the data and technology director at Three Whiskey a performance marketing agency that blends digital expertise, ...

Sustainable marketing isn’t just about using recycled paper or cutting out plastic swag. It’s about aligning your digital presence with the same values your brand claims to stand for.

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Leading digital marketing agency JumpFly launched a new email marketing service to help businesses boost lead generation, engagement, and ...