For years, the phrase "I'd rather make a dentist appointment" has been shorthand for avoiding an unpleasant task. And let’s be honest—most people don’t look forward to sitting in the dentist’s chair.

As president of Charles River Dental in Boston, Mark A.H. Sivers, DMD, aims to make dental care as positive, painless, and downright relaxing as possible -- complete with warm neck wraps, eye pillows, ...