Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform more efficiently and maximize profit.

When business people talk Big Data, they often focus on the complexity of dealing with enormous data volume, but that’s changing. Volume alone does not pose the challenge it once did. For example, the ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Olly Downs, VP of MarTech, Data & ML at Zulily, explains how the online retailer is using the latest tools in artificial intelligence, machine learning, and cloud computing to innovate and serve its ...

It is expected that students seeking enrollment in this program will have sufficient foundational skills and aptitude in computer programming, statistical analysis, information systems, and databases.

Editor’s Note: Tracey Smith is an internationally recognized business author, speaker and analytics consultant. She is the author of multiple books and hundreds of articles. Tracey has worked with and ...

Insights and actionable data. Customer journey analytics require interdepartmental communication and collaboration to be effective. Insights will often impact multiple departments within a business, ...

Data analysis can help your company make money — but data isn’t free. In fact, although obtaining good data isn’t always difficult, it can be expensive. For example, the randomized control trials ...