The cohort's entry to beauty was a seemingly monolithic, frenzied one. But the favorite brands, influencers and purchase ...

It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why. It all began just days after the Christmas holiday, when ...

The skincare craze & the dangers for teens, tweens, and young girls Teens, tweens, and even young girls are taking stores like Sephora by storm in search of skincare, but is it safe? We talked about ...

"Girls participate in very worrying trends because that's what our culture has created for them...we have a responsibility as adults to try to create a better world for them." Credit: Credit: Alisa ...