Today, Transcom released 2026 CX Trends: Paradoxes Leaders Can't Ignore, an industry report designed for enterprise customer experience, operations, and digital transformation leaders. The report ...

McDonald’s does not succeed because it delights customers. It succeeds because it removes uncertainty.

Forbes contributors publish independent expert analyses and insights. Tony Bradley covers the intersection of tech and entertainment. The pace of technological innovation has significantly raised ...

Model Context Protocol (MCP), a new open standard that defines how AI systems connect to data and tools, helps solve the ...

The greatest changes in customer experience over the past decade have been in the ways customers interact with brands. The digital customer experience has exponentially evolved over the past decade, ...

For years, SaaS companies have claimed to put the customer first. But when you look at how software is actually bought, sold, and billed today, the reality tells a different story: customer experience ...

Today at NRF 2026, Google Cloud unveiled Gemini Enterprise for Customer Experience (CX), an agentic solution designed to bring shopping and customer service together on a single intelligent interface ...