In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
(CX) and consumer behaviour. In 2025 AI went mainstream, but customers stayed stubbornly human, says Liezel Jonkheid, ...
The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...