When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. If you’re the type of person who enjoys sharing your creative ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Knowing how to write copy your own sales pitches isn’t as easy as it seems. Depending on the type of audience you are addressing and the overall reputation your brand enjoys, there are conventional ...

David McGuire, creative director, Radix Communications: It makes no difference whether you’re writing a personal email or a web page that’ll be seen by thousands – at any one time, your reader is one ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...