The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

I recently gave a keynote address at Cornell University about how to better ensure the success of the decisions we make. I began by polling the audience of about 2,000 people to gauge whether they ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...