This template can be used to develop a Programme/Project or an institution’s communications strategy. Whether you communicate to external or internal audiences or both, this will help ensure that all ...

There is a need for close communication with relatives of patients dying in the intensive care unit (ICU). We evaluated a format that included a proactive end-of-life conference and a brochure to see ...

Any journalist working on assignment should put in place a solid communications plan. But for freelancers “going it alone,” it’s a potential life-saver. Most news organizations will have a ...

What do the most accomplished, forward-thinking and resilient companies do to ensure success? They consistently prioritize transparent and effective internal and external communication with employees, ...

Dealing with a crisis is a nightmare for anyone, and for good reason. Stakes are high simply because a crisis can put an organization’s reputation—and even its survival—on the line. Crisis situations ...

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Startups are among the hardest hit due to the pandemic. As businesses start to reopen, organisations are taking stock of how to prepare for the ‘NEXT’, the new normal where no one knows what is in ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...