The original kiss cam footage from the Coldplay concert on July 16 went viral and prompted a tidal wave of memes ( even from big brands such as Aldi's ), as well as fake statements claiming to be from Byron, Coldplay and someone claiming to have recently been fired by the company, among others.

The seven-time Grammy award-winning group’s on-demand audio streams are up by 25 percent, according to data from Luminate.