When Coca-Cola's now-ubiquitous curved, 20-ounce plastic bottle was first introduced in the 1990s, it faced both critics and a healthy dose of skepticism before becoming a resounding marketing success ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Lionel Messi is respected as one of the greatest football players of all time, but many have also wanted to see a different side of him. The Argentine star is often seen as shy or very private with ...