In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Add Yahoo as a preferred source to see more of our stories on Google. For a few weeks last November, no villain loomed larger over Madison Avenue and the social media that polices it than Coca-Cola.

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

Coca Cola's AI-generated ad for the 2025 winter holidays. Coca Cola has released new AI-generated ads. The soda brand's new holiday campaign — a set of two ads simply titled "Holidays Are Coming" — ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

Coca-Cola has done it again… And not in a good way. The multi-billion dollar beverage company caught heat last year after releasing an AI-generated holiday commercial that many people were less than ...

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...