Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

Arby’s, Wendy’s and Popeyes are among the partners joining a marketing push that debuts in cinemas on April 3.

Having revolutionized the advertising industry in its heyday, Coca-Cola now finds itself in a pickle over its latest AI-generated Christmas ad for the second year running. The beverage giant recently ...

Coca-Cola partners with thirteen major restaurant chains to boost beverage sales as diners pull back on spending today.

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...