Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

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The collectible cans and bottles include digital elements that can be scanned to access interactive experiences.

Coca-Cola has launched “Uncanned emotions”, its second global brand film for the FIFA World Cup 2026, as the beverage giant ...

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

As part of the promotion, they will also launch a special AR campaign called the Holocreator. This app will allow you to record messages of yourself and imprint them onto characters to send a special ...

"Cheers for a Cause" has become one of the retailer's most powerful programs. "Cheers for a Cause" has become one of Global Partners ' most powerful programs, driving meaningful community impact while ...

Coca-Cola KO increased organic sales by 5% in the first quarter as a 6% price mix more than offset a 1% volume fall. Adjusted operating profit rose 15.0% as operating margin expanded 190 basis points ...